Artesian's mandate is to make the web more useful for business by allowing you to
tap into the vast array of insight available on your market, your customers, prospects and your
competitors. We want to make the delivery of news and insight easy and compelling by personalizing
this just for you in your own daily gazette or by embedding this content in your existing business
applications so you can access it when you need it.
We saw what was happening on the web as search engines made the internet a really useful source of
insight for everyone. We also saw the advent of web 2.0 and the interaction with the web for the
user which this spawned.
We looked at the array of new semantic based search technology available and realized it was yet
to reach its true potential because it failed to deliver a systematic and personalized business
solution which was easy to repeat across a broad audience.
We have also seen the explosive growth of social networking and the way people are beginning to
use collaboration technology in the work place to simplify and drive business forward.
We bear witness to the frustration that the internet represents as a rich source of *free* insight
on customers, prospects, competitors and the market. Frustration because it's simple to search but
difficult to receive precisely what you need at the point you need it in a way which is organized
and presented the way you want it.