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BUSINESSES NEED TO ADDRESS EMPLOYEE INTERNET PRODUCTIVITY IN ORDER TO SURVIVE THE RECESSION, WARNS ARTESIAN SOLUTIONS
New research highlights 11 hours a week are typically wasted by employees using search engines
London, 13th February 2009 - New research published today shows that up to 11 hours a week are typically wasted by employees using search
engines to research a subject or look for information with frustrating end result. The research, conducted for Artesian Solutions, a provider of web-based
market intelligence and surveillance software, also found that 36% of
sales and marketing executives admitted to not finding the relevant information they were seeking and 51% reporting
they were left ‘highly frustrated’ after using search engines. Artesian’s research is supported by the recent
findings of the IDC which concludes that a typical sales executive spends 22 hours a week on sales call and
customer meeting preparation, which includes searching for customer information using the internet
The survey was conducted by an independent research company on behalf of Artesian Solutions and consisted of
in-depth telephone interviews throughout December 2008 and January 2009 with sales and marketing executives in
151 UK companies.
Further findings from the research have enabled Artesian Solutions to attribute a monetary value of £€$ 3,194 for 1 hour of an employee’s time in enterprise organisations whose sales people
have a typical £€$1,000,000 average
sales quota.
This figure came out of average productivity findings again backed by IDC centring around 260 working days in a
year of which only 51% are productive selling days once holidays, training time, sickness and sales administration
are considered. Of the remaining 134 working days (938 hours) with an average close rate of 1 in 3 this leaves an
enterprise quota carrying sales person with only 312 effective selling hours which divided by the quota equates to
the £3,195 figure. This formula is applicable to all organisations with different sales quotas and close rates.
Andrew Yates, CEO at Artesian Solutions, comments:
“As the economy continues to worsen, companies need their employees to be focusing on areas of the business that
are most likely to achieve results. The fact that each employee is spending so much time un-productively in any
working week with so much at stake further illustrates the need to address this key area of competitive advantage.
The internet is an essential business tool - when used correctly - and should be used to gain valuable sales and
competitive intelligence but there are better ways to achieve this than traditional key word searches and news
alerts. Web 2.0 and the semantic web have gone a long way to ensure that this is possible but I think the time has
come for software companies like Artesian to step up with business applications that make this possible on a large
scale to make certain that the internet is being used in the most productive way.”
…ends…
About Artesian: Artesian Solutions – a provider of web-based market intelligence and surveillance software – delivers
headline driven, exception-based, insight presented as a unique ‘news gazette’ which incorporates online market
intelligence and social networking-style collaboration to deliver smart insight straight to the desktop or mobile
device of the subscriber.
Artesian’s clients include Siemens, Vodafone, SmartFocus, Boehringer Ingelheim and many others.
Press / Media enquiries please contact:
Nick Bolshaw
PR Consultant to Artesian Solutions
Rostrum Communications
nick@rostrumpr.com
020 7392 2632 / 07931 456 214
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