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ARTESIAN SOLUTIONS APPOINTS NEW VICE PRESIDENT OF SALES
London, 26th January 2009 - Artesian Solutions, a provider of web-based market
intelligence and surveillance software, has appointed Alex Cable
as VP of Sales. Cable, a veteran in the field of competitive intelligence and analytics, has a 20 plus year history
in building and driving sales organisations in the software sector. Her main responsibilities at Artesian will be to
ensure a better use of sales intelligence to create further sales lead generation and to manage and maintain current
client relationships.
Cable’s experience also includes a series of leadership roles and start-ups, including Actuate Corporation, Cognos,
Protek and Visual Numerics. Most recently Alex was responsible for building Beaconforce, a company which provides a
full-range of business acceleration services in the area of software and technology business development.
Andrew Yates, CEO at Artesian, said:
“We are delighted Alex has joined Artesian. She brings the combination of successful Enterprise sales and experience
of building low cost telephone and web based sales channels, which will be critical as we cost effectively scale our
business in 2009 and beyond.”
Alex Cable, VP of Sales for Artesian said:
“It’s great to be joining Artesian at such an exciting time in the company’s development. The Internet is currently
seeing a transformation in how information is being digested to the extent that the semantic web is changing the way
in which businesses communicate. I am confident that my expertise and personal interest in how businesses can gain
advantage through Web 2.0 technologies will be fully utilised to help Artesian reach its growth potential and enable
our clients to achieve smart insight into the areas of business that will have a real impact on their organisations.”
…ends…
About Artesian: Artesian Solutions – a provider of web-based market intelligence and surveillance software – delivers
headline driven, exception-based, insight presented as a unique ‘news gazette’ which incorporates online market
intelligence and social networking-style collaboration to deliver smart insight straight to the desktop or mobile
device of the subscriber.
Artesian’s clients include Siemens, Vodafone, SmartFocus, Boehringer Ingelheim and many others.
Press / Media enquiries please contact:
Nick Bolshaw
PR Consultant to Artesian Solutions
Rostrum Communications
nick@rostrumpr.com
020 7392 2632 / 07931 456 214
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