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Our team

Our Executive Team consists of a number of experienced industry veterans with a proven track record of building successful enterprise software companies such as Aprimo, Then, Whitelight, Adaytum, Siebel and Cognos.

Andrew Yates

Andrew Yates

Chief Executive Officer

As Chief Executive Officer has an 18 year track record of leading both listed and early stage companies with leadership roles at Cognos (BI), Misys plc (Banking and Healthcare), Eyretel plc ( Operational CRM) and prior to Artesian with Aprimo Inc (Enterprise Marketing). Prior to joining Aprimo, Andrew served as CEO and co-founder of Then-Solutions, a leading UK-based MRM software developer specialising in intelligent asset management and operational analytics for marketing. The company was acquired by Aprimo in July 2004. Andrew holds a degree in Sports Science and Business Administration and is a Post Graduate in Marketing.


Steve Borthwick

Steve Borthwick

Chief Technology Officer

As Chief Technology Officer has a 20 year track record in the software and IT services industry and prior to joining Artesian, was Chief Technology Officer at MRM solution vendor Then-Solutions (acquired by Aprimo Inc in July 2004) pioneering the area of dynamic content management and publishing. As CTO of Whitelight Inc (acquired by Symphony Technology Group in January 2002) Steve led the development of Analytical Application Server technology including high end data aggregation and scenario modelling techniques. Steve has also held a series of senior positions at Cognos Inc, including Business Development Director for EMEA. Steve holds a degree in Computer Science.


Mike Blackadder

Mike Blackadder

VP Application Consulting

As Vice President of Application Consulting Mike has worked in the Business Intelligence industry since its inception in the late eighties as a respected and well known Industry practitioner. In the last 20 years Mike has held leadership roles in Consulting, Development and Sales and is a recognized authority on the integration of Business Intelligence with Enterprise Planning. Prior to Artesian, Mike spent several years at Cognos Inc, Adaytum (acquired by Cognos) and Whitelight. Mike believes that the best way to keep in touch with the industry is to spend time with customers, staying engaged in the delivery of consulting to ensure that the company is still in touch with its roots.


Dale Roberts

Dale Roberts

Client Services Director

Client Services Director heads up Artesian´s implementation and consulting team working at a strategic level with customers implementing Performance Management solutions. Dale has been involved in Business Intelligence and Performance Management for over a decade, initially specialising in financial services data warehousing deployments for major global banking and investment institutions. Prior to Artesian, Dale was with Cognos for over 7 years latterly as European Services Director. Dale has collaborated with many global businesses to help them achieve real and incremental business value from their businesses intelligence initiatives.


Alex Cable

Alex Cable

Vice President of Sales

As Vice President of Sales has a 20+ year track record in building and driving sales organisations within the software sector at Actuate (BI), Visual Numerics (Analytics), and Cognos (BI). More recently Alex was responsible for building Beaconforce, a company providing business acceleration through outsourced business development services for software and technology companies. With an average tenure of 7 years, Alex has a well-regarded industry reputation for building high-achieving, professional and long-standing sales teams.



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