artesian consulting

Initiate Surveillance!

Getting off to the right start with a graphical taxonomy design activity based on the concept of mind-mapping. This allows you to re-classify the internet as source for competitive insight by capturing your own specific structure, business model, competitive landscape, customers, prospects and market related topics. Each taxonomy is specific to the company or community to which it will deliver regular surveillance gazettes. The service consists of the following components:

• Conduct key user interviews
• Document requirements
• Design and build initial taxonomy using mind-maps
• User workshop to gather iterative feedback
• Finalise taxonomy
• Administrator Training

Gazette Design

Customise the look and feel of surveillance gazettes to blend with your corporate brand guidelines and style sheet. Delivered through a highly customisable CMS Artesian presents you with limitless tailoring opportunities which take minutes and hours to configure.

Taxonomy Review

Fine tune your taxonomy against Artesian best practices to ensure that your surveillance application continues to deliver fresh and relevant insight – this is a value added service to all subscribing customers at the 3 month and twelve month anniversary.

Data and Application Integration

Integrate with your existing CRM application to ensure that your surveillance is targeting your hottest prospects and most important customers. Add a tab to your Salesforce automation application to insure a single data point of data entry and instant insight for your busy sales teams.


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