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Case Studies
Challenge
The pharmaceutical sales model is under increasing pressure with decreased access and selling time and objecting healthcare professionals resistant to the historical sales methods and practices which have traditionally underpinned the industry though it’s true that no product can ever gain its place in market without some form of selling....
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Challenge
The meltdown of the financial system as we know it has been well documented with some financial institutions faring better than others. Some household names have already disappeared as the rules of the financial markets have been re-written and the future becomes impossible to predict.....
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Challenge
The United Kingdom opened up its electricity market in stages from partial deregulation in 1990 to 100% by 1998. In the UK alone there are some nine distribution companies operating 12 authorised distribution areas. Historically suppliers were regionally based reflected in customer share but as markets opened up and the free market was created this has caused both opportunities and challenges for companies with limited local market knowledge and share.....
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Challenge
If you are a leader in your space, how do you continue in the relentless drive for new business in a highly saturated and competitive market? The answer is to intimately know that market so you can best estimate when your next customer is ready to buy and to quote Sun Tzu ‘know your competition as well as you know yourself’. How better to do that than to employ leading edge CRM technology combined with world leading sales intelligence?....
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World leading Pharma Company Seeks Competitive Edge from the Web
ChallengeThe pharmaceutical sales model is under increasing pressure with decreased access and selling time and objecting healthcare professionals resistant to the historical sales methods and practices which have traditionally underpinned the industry though it’s true that no product can ever gain its place in market without some form of selling....
Read more
World Leader in Retail Finance Needs the News As It Happens* in
These Turbulent Times
These Turbulent Times
Challenge
The meltdown of the financial system as we know it has been well documented with some financial institutions faring better than others. Some household names have already disappeared as the rules of the financial markets have been re-written and the future becomes impossible to predict.....
Read more
UK Energy Giant Seeks Regional B2B Market Share in New Markets
ChallengeThe United Kingdom opened up its electricity market in stages from partial deregulation in 1990 to 100% by 1998. In the UK alone there are some nine distribution companies operating 12 authorised distribution areas. Historically suppliers were regionally based reflected in customer share but as markets opened up and the free market was created this has caused both opportunities and challenges for companies with limited local market knowledge and share.....
Read more
Enterprise Marketing Software Leader Combines Artesian Sales Intelligence with
Salesforce.com for the perfect punch
Salesforce.com for the perfect punch
Challenge
If you are a leader in your space, how do you continue in the relentless drive for new business in a highly saturated and competitive market? The answer is to intimately know that market so you can best estimate when your next customer is ready to buy and to quote Sun Tzu ‘know your competition as well as you know yourself’. How better to do that than to employ leading edge CRM technology combined with world leading sales intelligence?....
Read more
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