surveillance edition

Consider the business challenge of making sense of the vast amount of data which is available on the internet to drive competitive advantage and sales productivity through the insights which are out there.

Few would argue that the internet is not an extremely useful source of competitive insight and so easy to access with modern search engine technology and content alerts.

But when used in a business context the internet can cause frustration

Consider these two relatively simple questions:

1. Find Indian restaurants in London
2. What are my top ten prospects doing about renewable energy in our north-west sales region

Both are specific, both are answerable, both are valuable - albeit in different ways!

One can be easily addressed through a search engine – the other cannot

WHY is it so difficult (or impossible) to get an answer to the second?

The answer is because the internet doesn’t know anything about you in a business context, it
knows nothing about your company’s products and services, your customers and prospects
(or how you define a sales opportunity for that matter) and critically your definition of the northwest
as it relates to your sales regions.

Artesian Surveillance Edition changes this – click on the links below to find out more or register for
an online demo

Also click here for related content and whitepapers

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The internet as a competitive source of insight…   take the technical tour	Coming soon…