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In order to better understand our solution it is useful that we define some kind of example to work through.
We will attempt to do this by framing a simple question, this question is a realistic one (actually it’s a real
business question) and over the course of the slides of the tour we attempt to show how we would answer it.
In showing how we answer such questions we will also hopefully show how the engineers at Artesian have architected a solution that addresses not only the specific question we have started with here, but any similar business questions.
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Nothing better illustrates the kinds of challenges that business people face currently than the following business question, it’s a real question asked by a real sales manager at one of our larger clients; the answer to this question (among others) formed the core of the market intelligence needs of this particular sales team.
“Tell me about new deals won or lost by my top 500 prospects in my sales territory on
Monday of every week, for the previous week only, I also want to slice and dice the information by industry
and company size”
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The reader can immediately see that this question reaches beyond what CRM & BI systems or search engines
can realistically tackle, it talks about information about activities of “prospects” thereby eliminating most
BI applications; it also asks about specific business entities, i.e. prospects, sales territories etc. which
public search engines such as Google or MS Live Search will know nothing about.
It is this “no-mans” land between ERP-CRM/BI and search that the Artesian products aim to address, and it is
this question that we will use to illustrate our surveillance capabilities in this brief tour. |
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