At Artesian we believe that how things look can be as important as what they say; our Gazette metaphor provides
you with a simple, effective way to present and distribute surveillance results. The gazette delivers relevant
and tailored information directly to the desk-tops of the consumers according to a schedule you define and control.
Having set up a bunch of
useful topics it’s a relatively simple task to create a suitable presentation vehicle for the results.
In order to make the consumption of market intelligence information as easy as possible we choose some well
established metaphors to work with; by far the most popular is the “Artesian Gazette”, this is a newspaper
style deliverable that you can create and customise how you wish. For example, the gazette can be broken into
sections, and those sections can subscribe to topics (i.e. “Deals won or lost”), the gazette can then be laid
out, branded and published to your hosted surveillance WEB site or emailed directly to consumers.