We are looking at one specific question in this tour and that is ”deals won or lost”, the other parts of that sentence are simply ways in which we want to limit or filter the results, i.e. in this example we’re only interested in deals won or lost by our top 500 prospects, clearly this information gives us some indication of how well our prospects are doing in their business, of course, it would be quite reasonable to ask this same question of our top 500 customers or our biggest competitors etc. We call a question like this a “topic” because when you capture it this way that’s what it becomes, i.e. a point of topical interest to the business.

In the Artesian surveillance solution you only need to capture your topics once, they are immediately available to be used by any authorised user of the system and can be “limited” by any part of your taxonomy, we call them “scope rules”, they give you a hugely powerful way of simply and easily defining complex business oriented topics to find.